DAVID PIETERS
New York
Summary
Successful Account Director with experience encouraging client communication to achieve significant growth using proven strategies. Proficient in product monetization and mobilization approaches to boost long-term revenue generation.
Overview
13
13
years of professional experience
Work History
Account Director
Wilderness
01.2023 - 06.2023
- Maintaining high retention rate and developing long-term relationships with five clients.
- Employing creativity and innovation with consultative client approach.
- Providing inspirational leadership to drive team performance and facilitate knowledge sharing.
- Managing Amsterdam's client portfolio, ensuring project delivery within deadlines and to high standards.
- Reporting directly to Managing Director and as part of Senior Leadership team, working closely with central team and Account Directors in all territories.
- Celebrating successes and highlighting opportunities for growth amongst team, exploring efficiencies and new ways of working to maximise turnover and results by identifying vacancies and striving to produce award-winning work.
- Engaging with new and long-standing team members, identifying their strengths and development areas, finding areas to upsell your current roster, and seeking and securing new business opportunities.
Account Manager
Wieden+Kennedy
06.2022 - 07.2022
- Acts as primary client contact, managing processes and production within set timelines and budgets.
- Drives development of high-quality creative work by leveraging client knowledge and demonstrating strong creative judgment.
- Effectively and appropriately interact with co-workers at various levels across many disciplines.
- Facilitates effective communication between W+K, five clients, and three partner agencies (media, retail, digital) to ensure seamless outcomes.
- Researches and understands brands, their categories, and competitors to provide added value for clients and proactively anticipate and resolve problems.
- Understands basics of how project management and budget management impact account and agency profitability while demonstrating sound critical thinking skills and maintaining composure in stressful situations.
Account Director
Wilderness
10.2021 - 01.2022
- Maintaining high retention rates and developing long-term relationships with five clients.
- Employing creativity and innovation with consultative client approach.
- Providing inspirational leadership to drive team performance and facilitate knowledge sharing.
- Managing Amsterdam's client portfolio, ensuring project delivery within deadlines and to high standards.
- Reporting directly to Managing Director and as part of Senior Leadership team, working closely with Account Directors in all three territories.
- Celebrating successes and highlighting opportunities for growth amongst the team, exploring efficiencies and new ways of working to maximise turnover and results by identifying vacancies and striving to produce award-winning work.
- Engaging with new and long-standing team members, identifying their strengths and development areas, finding areas to upsell your current roster, and seeking and securing new business opportunities.
Brand Manager
Wilderness
07.2021 - 09.2021
- Identify, execute, and analyze research studies to uncover opportunities and stay informed on market trends.
- Manage brand budgets and define communication strategies across various media channels.
- Own development and messaging of brand narratives.
- Create, execute, and manage marketing programs and campaigns.
- Briefing our international creative team on content that needs to be produced.
- Support ideation process and provide creative feedback on assets before sending for client approval.
- Copywriting for asset-produced suggestions and ideas that were used for clients' internal teams/other agencies.
- Supporting client's other agencies (creative, media, PR, etc.) with workflow where necessary.
- Coordinate with Producers to meet campaign deadlines and maintain client communication.
Account Executive
AxiCom
05.2021 - 07.2021
- Contributed to development and oversight of client communication plans.
- Manage media relations campaigns in Benelux and internationally.
- Monitor current events to identify and propose targeted communications strategies.
- Conceptualize and write different content pieces: media alerts, press releases, and proposals for expert opinions.
- Develop and maintain strong relationships with ten clients, journalists and influencers,
- Organize and maintain lists of client samples and media/influencer product seeding databases.
- Monitor results of communication programs carried out in Benelux and provide timely reports to clients and team members.
- Set up social networking and influencer campaigns for clients.
Senior Account Manager
Marks
05.2019 - 08.2020
- Global lead for managing packaging innovation and brand/design briefs, from concept to artwork and delivery
- Worked closely with strategists, studio, production directors and design directors; artworks; and 3D and graphic designers.
- Coordinated teams spread across multi-functional studios within company's global network and collaborated with partner agencies such as DesignBridge, VanBerlo and LBA alongside clients to form partnerships as brand consultants.
- Championed strategic thinking and business development to inform effective creative outcomes
- Ensured client expectations were met at every turn, within budget and scope.
Senior Account Manager
Publicis Emil
04.2019 - 05.2019
- Managed daily client operations with support from Account Director.
- Coordinated three local market activities and conducted briefings and planning sessions, externally as well as internally
- Weekly reporting of market activities of regional view.
- Supporting markets to orchestrate customer journey and campaign activation.
- Toolkit rollout and support in asset adaptation and production, including Corporate Identity and Corporate Design compliance.
- Liaison with three local teams to build digital literacy and drive best practice adoption.
- Reporting to Network Lead.
- Developed long-lasting client relationships by providing exceptional customer service and support.
Senior Account Manager
Tag Collective Arts
01.2018 - 02.2019
- Coordinated ATL activities across multiple service lines, serving as primary liaison between clients and McCann, Publicis, Gotham, and WaveMaker agencies.
- Supervised and supported broadcast, press, digital, retouching and brand guardian teams.
- Collaborated with senior management to monitor client profitability and KPI performance.
- Managed client expectations about campaign objectives, timelines and budgets.
- Regularly updated L'Oréal group master ATL plan.
- Successfully delivered large-scale, high-quality creative work.
Senior Account Manager
Serviceplan Group
12.2015 - 12.2017
- Developed detailed brand know-how in allocating individual brands across all four divisions for ten brands.
- Established and maintained successful working relationship between the client and McCann & Altavia.
- Advised clients on feasibility while coordinating fifteen account executives, studio manager and graphic designers to meet deadlines.
- Translating client's creative briefs into design terminology for the studio.
Marketing & Communication Manager
Visser Corporation
05.2014 - 05.2015
- Ensuring brand image regarding company's diverse portfolio of pharmaceutical products was translated internally and externally
- Developing products and region-specific 360-marketing campaigns, which included print, TVC, radio, social media, and events.
- Streamlined internal communication processes for improved employee engagement and productivity.
Account Executive
Geometry Global
02.2012 - 07.2012
- Resource management, budget monitoring, and timeline tracking.
- Effective client relationship management and communication.
- Writing briefs and reports, supporting Art Directors and Account Directors.
- Managing meetings and tasks to ensure project progress.
Integrated Account Manager
Tera Group N.V.
11.2010 - 01.2014
- Facilitated communication between five clients, third parties, and the studio.
- Developed region-specific 360 marketing campaigns spanning various channels, including TV, radio, press, and social media.
Education
Master of Arts - Media Studies
Erasmus University Rotterdam
Rotterdam, The Netherlands06.2024
Bachelor of Arts - Communications
INHolland University of Applied Sciences
Amsterdam, The Netherlands06.2010
Skills
- Account Director
- Account Management
- Brand Management
- Consulting
- Digital Marketing
- Digital Project Management
- Production Assistant
Languages
English
Native language
English
Proficient
C2
Spanish
Proficient
C2
Dutch
Proficient
C2
Papiamento
Proficient
C2
Platform Experience
- IWork
- Google Workspace
- Office 365
- Slack
- Monday
- Sprout
- Bambu
- Smart PR
- Brandwatch
- Releasd
- Censhare
Previous Accounts
L'Oréal S.A.; YSL, Giorgio Armani, Lancôme, Garnier, Maybelline, Kérastase and L'Oréal Paris. Louis Vuitton, Amazon Music, Daimler AG; Mercedes-Benz. Verizon Business, Reckitt Benckiser; Air Wick, Lysol, Finish, Mortein, Aerogard and Vanish. Subway, Avaya, Proofpoint, Lexmark, Razer, BBC First, BBC South Africa, Guinness World Records, Screenskills, Zen Running, Intersport, Bitvavo, Flexport, BENU, Digicel & ArubaBank.
Personal Information
Title: Freelance Account Director
I am fluent in four languages, highly motivated individual who excels in client relationships and is known for effective coaching and attentive listening. With expertise in the EMEA region, I've led teams to optimal performance and managed diverse portfolios. Skilled in project management, content creation, and market research, I've overseen day-to-day operations, orchestrated customer journeys, and driven best practices. As an ATL coordinator, I've delivered quality creative work at scale, showcasing strong creative judgment and facilitating seamless communication. My problem-solving skills, composure in stress, and commitment to client value have propelled me to the role of an accomplished Account Director.
Timeline
Account Director
Wilderness
01.2023 - 06.2023
Account Manager
Wieden+Kennedy
06.2022 - 07.2022
Account Director
Wilderness
10.2021 - 01.2022
Brand Manager
Wilderness
07.2021 - 09.2021
Account Executive
AxiCom
05.2021 - 07.2021
Senior Account Manager
Marks
05.2019 - 08.2020
Senior Account Manager
Publicis Emil
04.2019 - 05.2019
Senior Account Manager
Tag Collective Arts
01.2018 - 02.2019
Senior Account Manager
Serviceplan Group
12.2015 - 12.2017
Marketing & Communication Manager
Visser Corporation
05.2014 - 05.2015
Account Executive
Geometry Global
02.2012 - 07.2012
Integrated Account Manager
Tera Group N.V.
11.2010 - 01.2014
Master of Arts - Media Studies
Erasmus University Rotterdam
Bachelor of Arts - Communications
INHolland University of Applied Sciences
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