Roxanna Estrada
San Nicolas,Aruba
Summary
Administrative professional with strong leadership and problem-solving skills, experienced in team management and business operations. Skilled in streamlining processes, improving efficiency, and overseeing daily operations with strong organizational and planning abilities. Proactive, detail-oriented, and capable of working independently while fostering positive team environments and supporting business growth.
Overview
10
10
years of professional experience
1997
1997
years of post-secondary education
Work history
Operations Manager
Aruba Boutique and Art Hotel
Noord, Aruba
2025.09 - 2026.02
- Operations and administrative professional experienced in improving performance metrics and streamlining processes.
- Led and trained teams to enhance efficiency, customer service, and workplace collaboration.
- Managed vendor relationships, recruitment, and daily office operations, including front desk supervision and business correspondence.
- Implemented organized digital filing systems and fostered continuous learning to support overall business success.
- Led and managed administrative staff to maintain smooth daily operations.
- Translated senior management directives into actionable front-line policies and implemented changes with staff.
Sales Manager, Opening the First Store
Hey Dude Aruba by The Boolchand Group
Oranjestad, Aruba
2025.06 - 2025.09
- Introducing new shoe brand to Aruba and organizing a grand opening.
- Devised successful sales pitches for significant conversion rates.
- Implemented training programmes, improving team performance levels.
- Propelled company towards achieving set KPIs and goals through comprehensive strategic planning and execution.
- Guided team members on best practices in upselling and cross-selling techniques, leading to enhanced customer value proposition.
Sales Manager, Opening of the second store
Crocs Ling and Son's by The Boolchadnd Group
Oranjestad, Aruba
2024.06 - 2025.06
- Opening of the second Crocs store in Aruba.
- Led a high-performing sales team to consistently achieve targets and rank in the top three for weekly KPIs.
- Implemented training programs to strengthen team performance and prepared staff for advancement within the organization.
- Streamlined sales processes, coordinated promotional campaigns to increase brand visibility, and developed effective sales strategies that improved conversion rates.
- Sculpted a high-performing sales culture through regular motivation sessions and reward schemes.
- Analysed sales reports to identify trends and update strategies.
- Optimised sales methods to best engage, acquire and retain customers.
- Supported front-line sales teams with well-coordinated administrative operations.
- Oversaw planning and execution of targeted sales and marketing strategies.
Sales Supervisor
Pandora by The Boolchand Group
Oranjestad, Aruba
2016.05 - 2024.06
- Worked 5 years at the Oranjestad store, by the cruise ship terminal.
- Oversaw daily retail operations, ensuring smooth business proceedings.
- Coordinated sales promotions with effective advertising strategies and visual merchandising techniques.
- Promoted up-selling techniques among staff that resulted in increased average transaction value.
- Trained new staff members for improved productivity and efficiency in operations.
- Worked another 3 years at Paseo Herencia store, by the Hotel area, changing to a night shift and weekends.
- Ensured adherence to company guidelines amongst staff, promoting uniformity in operations across branches.
- Motivated sales personnel towards achieving personal targets and contributing to store profits.
- Resolved customer queries efficiently, enhancing overall shopping experience.
- Fostered positive teamwork to enhance the working environment and improve employee morale.
Education
Bachelor of Science -
Colegio Padre Seijas
Naguanagua ValenciaSkills
- Customer service operation
- Communication skills
- Leadership
- Multilingual
- Sales and Operations Management
Languages
English
Fluent
Spanish
Proficient (C2)
Papiamento
Fluent
Dutch
Beginner
Portuguese Brazil
Elementary
References
References available upon request.
Timeline
Operations Manager
Aruba Boutique and Art Hotel
2025.09 - 2026.02
Sales Manager, Opening the First Store
Hey Dude Aruba by The Boolchand Group
2025.06 - 2025.09
Sales Manager, Opening of the second store
Crocs Ling and Son's by The Boolchadnd Group
2024.06 - 2025.06
Sales Supervisor
Pandora by The Boolchand Group
2016.05 - 2024.06
Bachelor of Science -
Colegio Padre Seijas